The masthead for my magazine is very important, from my research I have found that the vast majority of mastheads are located at the top left of the page. The reason for this is when magazines are stacked on shop shelfs this is the most viable area for consumers to see the name of the magazine. I therefore have decided that this is where my masthead will be placed. My research has also told me that mastheads tend to be bold and colorful. The colour 'red' is a favourite for many magazines. However I want my masthead to be in keeping with my genre but at the same time be eye catching. Below are eight potential fonts that I have created to use for my masthead.
Analysis of the above mastheads - 1.) I like this masthead as it is bold and simple but I do not think it would be right to use on my front cover. The army/stamp style font does not really match my theme and genre of rock music this would be more suited to a hip hop or R&B magazine. This font would also work well if used on a light background or as a caption or puff rather than as the masthead. 2.) I really like this masthead because it is different and something that is not commonly used. The miss match of fonts works well together. However the font used on letter 'A' is harder to read and does not match the other fonts and therefore would not suit suit a title. 3.) This is one of my favourite, I really like the effect of the writing. It appears to be 'shattered glass' not only is this masthead unique but it fits my genre of rock music. Rock is perceived to be edgy rebellious so the shattered glass fits perfectly, this would work well. 4.) This masthead is simple yet at the same time it is not boring. Although I do like this masthead I do not think it would be right to use on my cover. The reason for this is I think the lines are too straight and this makes it much harder to read especially from a distance. 5.) This is another favourite of mine, it is bold, eye catching and meets my genre. This masthead is similar to the one used in 'kerrang' The font is broken up using lines and patches this gives it an 'eroded' effect, it looks like it would be found on a rock magazine. 6.) I really like the style of this masthead however I think the intensity of the scratch marks is too high making it hard to read. The masthead could work but it would need to be edited. The contrast could be turned up making it darker this would make it easier to read. 7.) I do not think this would be good as a masthead because the white strips detract away from the name 'BAND' I think that for a masthead to work well it must be bold an eye catching an I don't think that this particular masthead meets this criteria or my rock theme. 8.) I really like how the 'A' is back to front this is unique and if used would be easily recognized and automatically associated with this magazine. However I think that the rest of the masthead is far too plan and therefore would not be eye catching to the consumer.