The colour that the font is written in can also play an important role within the media along with the symbol/image used. Here are a few common loges that are recognised for both their font and colour.
These very common logo’s that are known worldwide. As you can see these logos are very simple and plain, they tend to only use two key colours. Both the O2 and McDonald’s logo’s are simple and extraordinarily plain but yet everyone knows what they are. The McDonald’s logo is also known as the golden arches. Magazines do not tend to have their own logos however they do feature the logos of other brands that they associate with. Therefore when creating my magazine I may want to consider doing so. When looking at rock and indie magazines it is clear to see that they majority follow the same colour theme. The main colours these magazines use are red, white, black, grey an yellow. Within the media different colours represent different things and have a desired effect.
Red - is the colour of blood, and so it is associated with, war, danger, strength, power, as well as passion, desire, and love. It is a very intense colour, red is often used on road signs as it's visibility is very clear. It tends to bring text to the foreground. Many 'Buy Now' and 'Click Here' signs are written in red as it grabs attention and decisions are made quicker.
Yellow - Yellow is the mostly associated with sunshine. The colour yellow represents joy, happiness and energy to most people. It is a warm and vibrant colour, bright yellow grabs attention, which is the reason taxicabs are painted this colour. However the colour yellow is also used as a warning eg. chemical substances. Yellow is used to give off pleasant and cheerful feelings. Most perceive yellow as a very light hearted, 'childish' colour. Yellow is best used on darker backgrounds, as when used on backgrounds such as white it is straining on the eye as it blends in too much.
Black - Black tends to be associated with power, elegance, death, evil, and mystery. Most find black a mysterious colour associated with fear and the unknown and is therefore perceived as a negative colour. Black indicates strength and authority it is considered to be a very formal. If used on posters or in a gallery it allows other colours on the image to stand out more. Black contrasts well with bright colours such as red. Black is actually not a colour in itself, but the absence of colour.
White - White is often associated with light, goodness, innocence and purity. It is considered to be the colour of perfection. It often represents cleanliness and opposed to black it usually has a positive connection. When it comes to advertising white is used to suggest simplicity in high-tech products. White is associated with hospitals, doctors, and sterility, so white could be used to suggest safety when promoting medical products.
