Sunday, 31 October 2010

Camera Angles & Shot Research

Camera Angles

Camera angles are used to position the viewer so that they can understand the relationships between the characters. 
bird's eye angle: is an angle that looks directly down upon a scene. This angle is often used as an establishing angle, along with an extreme long shot.
high angle: is a camera angle that looks down upon a subject. A character shot with a high angle will look vulnerable or small. These angles are often used to demonstrate to the audience a perspective of a particular character. 
An eye-level angle: puts the audience on an equal footing with the characters. This is the most commonly used angle in most films as it allows the viewers to feel comfortable with the characters.
low angle:is a camera angle that looks up at a character. This is the opposite of a high angle and makes a character look more powerful. This can make the audience feel vulnerable and small by looking up at the character. This can help the responder feel empathy if they are viewing the frame from another character's point of view.
canted angle: is used to demonstrate the confusion of a character the aim is to disorient you as the audience.
Before going out and taking my photographs I had to look into camera shots. There are many different types of camera shots that convey different messages. 

Camera Shots
Extreme long shot: So far away from the subject that they are barley visible, often used as an establishing shot. 

Very wide shot: The subject is visible but emphasis is remains on the surrounding environment.
Wide shot: The subject takes up the majority of the frame, head to toe.
Mid shot: Shows the subject in more detail but tends to be cut of at the waist.
Medium close up: This is half way between a mid shot and a close up.
Over the shoulder shot: Looking at one subjects over the shoulder of another.
Close up: A certain feature of the subject takes up the whole frame. 
Two shot: A shot of two people, framed similarly to a mid shot.
Point of view shot: A view from the subjects perspective
Extreme close up: Shows an area of the subject in great detail, taking up the whole frame.

Background Images

Saturday, 30 October 2010

Target Audience

After annotating two existing music magazines it was time for me to think bout my target audience. I found that most of these magazines are aimed at teenagers. I therefore decided that my magazine would be aimed at teenagers aged sixteen to nineteen. I also decided to create a survey to give to my target audience, the reason I did this was to gather feedback that I could possibly use when creating my music magazine.The average reader for 'BAND' would be a male/female teenager that would tend to listen to their ipod a lot, whether it be while out and about or at home relaxing. As my magazine follows the rock/indie genre the average reader would most likely attend concerts such as 'Reading' and 'V' and be interested not only in signed artists but up an coming artists and unsigned bands. I would need to take into consideration the amount of money that my average reader would have when deciding on the cost of my magazine.
My Online Survey Given To My Target Audience

Colour Palette



Once I had look at the colour palette I decided that my magazine cover will be white black, grey and red. This matches the genre and fits the stereotype of a rock magazine but I have also incorporated the colour red so that it will catch the consumers attention. From my research I know that the cover of a magazine is vital and needs to be able to grab the consumers attention and draw them in, ensuring they pick your magazine over all the rest. Now that I have decided on the name, colour scheme, genre and target audience for my magazine I am ready to plan out how it will look

Mood Board


Above is a mood board that I have created. Within the mood board are key features that I want my magazine to include. I have added another colour palette, an MTV logo. The reason I have added this logo is because I want to ensure that my magazine appeals to the same target audience as mtv. I have also added two pictures of Taylor Momsen she is the perfect rock chick in the music industry today. The mood board also includes some classic rock bands. Now that I know my genre is rock I need to start to think about the magazines colour scheme especially for the front cover. Typically rock is associated with dark and dull colours such as black and grey. When thinking about a colour scheme for my cover I created a colour palette of possible colours that I could use.










Starting To Create My Music Magazine


Now that my music magazine research is done and I have completed my preliminary task I am ready to start thinking about my main task. I created a brainstorm of ideas to help me create my music magazine. 

After creating this brainstorm I decided that the genre of my magazine would be rock music and that the title of my magazine would be called 'BAND' this is a fairly simple name however I feel that it is straight to the point and fits the style of my magazine well, as my magazine will mainly focus on rock bands. It also meets my criteria of being a unisex magazine. I would like my target audience for 'BAND' to be both male and female aged roughly 16-21. I will therefore need to ensure that I create my magazine to attract the readers in this age category.

Questionnaire & Results